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Creative Custom Web Solutions.

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We have been developing websites and custom software for over 20 years and have seen it all in terms of client requests.

One of the biggest mistakes clients make is not listening to the experts.  Why hire a web development company and then dictate how, when, why and what for your new web presence.  You won’t be getting your money’s worth and you certainly won’t be getting the results you want.  You would not take your car in for service and then tell the expert how to fix it, why do it here?  But it happens and often.  Before you make this vital mistake, read on and consider how your website decisions will affect your long-term business goals.

Often clients want their site design to reflect their own style and image and this completely opposite of what we suggest.  When thinking about your website, it should be designed around your audience and your business goals, not you or your style.  I had one client who loved hunting and so he wanted hunting motifs all over his website for a business which had nothing to do with hunting.  This misstep will drive traffic away from your site.  Your website is like your receptionist, the first impression people get of your business and if you are sending the wrong signals and a confusing image, then you are doing something wrong and will lose business because of it.  Clients expect your website to reflect your business and your expertise, not your personal likes and dislikes.  They need to trust you know what you are doing and if your website doesn’t match their expectations, they will go elsewhere.

Our designers spend hours and hours matching just the right colors, fonts and artwork to present a cohesive, well thought out design, which accurately reflects your business and your brand.  If you then step in and change the color to pink and all the fonts to something whimsical, then you have missed the point and we have failed at our job.

When thinking about your new website think about your audience, take you out of the equation and think only of what a potential buyer/client would expect and want to see.

If you want the best results, then trust the experts to do our job and get the results you are paying for and deserve.

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